28 August 2015
The billboards in Belarus tell an interesting story about the country. Before 1991, these advertisements were sponsored by the communist authorities and focused on both social and political propaganda.
Even today the majority of billboards throughout Belarusian cities promote healthy and safe lifestyles, or patriotic themes rather than sell products and services. It is therefore not...
25 August 2011
This month an advertising campaign that may puzzle foreign observers was launched in Minsk. Advertising company “Belzneshreklama” began to advertise the Belarusian language. Their posters show various berries and Belarusian names for them. And what is more unusual - they also decided to display the Russian translation.
The title of the campaign is: “The taste...