social advertising

Social Advertising in Belarus: Healthy Life Style and Patriotism

The billboards in Belarus tell an interesting story about the country. Before 1991, these advertisements were sponsored by the communist authorities and focused on both social and political propaganda. Even today the majority of billboards throughout Belarusian cities promote healthy...

25 August 2011

The Bitter Smack of Belarusian Language

This month an advertising campaign that may puzzle foreign observers was launched in Minsk. Advertising company “Belzneshreklama” began to advertise the Belarusian language. Their posters show various berries and Belarusian names for them. And what is more unusual -...